We recommend each target have a minimum potential of $100,000 in business for you this year  – delivering at least a 20X return on your investment.

Too expensive?

Consider this:

There are new customers, and then there are “the whale” targets – which one do you need using your technology this year?

How much is it worth you to to land one of these “super users”?

How much ROI and actual revenue do you generate by attending a trade-show that your key strategics do not attend, or when they intentionally avoid the exhibit hall?

While you are focused on sales and revenue generating activities this quarter, who is building your pipeline and brand awareness with your strategic targets for next quarter?

Do you currently have open territories or markets not being addressed?   Is there a KOL not being called on due to your own capacity constraints or ability to access them?

What is your ramp up time and sales cycle for a new hire to generate revenue and profit for your organization?

Are you boot-strapped and not able to afford a Strategic Accounts Executive at this time?  

Lastly, how much do you currently spend to acquire one new customer? What is your Customer Acquisition Cost?